American culture worships busyness. We tend to laud and admire others, even praise ourselves when we are constantly doing because we feel more valuable if we’re busy all the time. The inevitable problem with that is, at some point, we break. Anxiety, guilt, shame, exhaustion, even feeling physically ill, eventually sets in. We can be so tuned out overworking, we forget what our brain really needs sometimes, which is simply… to rest and to stop thinking.
CNN has taken great strides in offering a meditation room to its employees as part of a health and wellness program that encourages people to think intentionally about their mental and emotional health. I was commissioned to create a poster for the meditation room and was told that it would be a text-heavy, informative poster and that it needed to serve as an access point for an employee who is new to meditation. The best way to make something accessible for people who are unfamiliar with a topic is to make it fun, so I designed the poster to be colorful, with a vector figure at the center. The hardest part about this piece was the amount of information that had to be included. The paragraph at the bottom contains the directions on how to meditate, which needed to stand on its own, so I broke each sentence up into different colors; while it's still one large block of copy, the colors visually break the block up, making each direction clear to understand and easy to read.
© Christi Willette 2017