LAFCO is a New York-based company that specializes in organic body care and candle products, whose mission is to create luxurious experiences for everyday tasks. The company prides itself for sourcing many of its products with pure ingredients (no silicon, parabens, sulfates, etc.) and from community-based manufacturers.

I was brought into this project (wholesale catalogue for retailers) to design a few spreads and work production on a few others. The spreads that I designed from scratch required a thoughtful approach and, in the Home Fragrance spread, a re-envisioning of the grid. In earlier iterations of spreads, more items were showcased and the layout was based on the amount of product to feature. Near the end, editorial updated their supply list and a couple spreads needed to be remeasured and adjusted a bit to account for less product. Ultimately, everything turned out looking great. Check out a sample of the catalogue, below.