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Universal Law of Efficiency | Mark Trippetti, Art Director

Everyone experiences anxiety at some point in their life. Sometimes, people wind up having anxiety disorders that truly disrupt everyday abilities to get things done. The Universal Law of Efficiency states that every decision we make either increases or decreases stress in our life. Everyone can attest to this fundamental truth. Backed by a mathematical theory written by Jon Berman, The Universal Law of Efficiency sets out to become an access point for people to learn about relationships between the body and spirit and the importance of taking care of our bodies and its connection to our minds.


Using geometric shapes, combined with an energetic bit of movement and flow, I created a logo for Berman's theory, as well as a very basic set of guidelines for future designers to follow when using the logo in collateral.

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Specs, Horizontal

Specs, Vertical

Horizontal Logo

Vertical Logo








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